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Association executives, publishers, and editors constantly seek ways to not only improve the content of their publications and related communications, but also to generate revenue from these products – all with current or even reduced staff levels. This trend has been prevalent in the B2B publishing and media world for the last decade or two. That’s just one reason why Penton Custom Media, a division of Penton Media, a century-old leading, global, diversified business-to-business media company, is uniquely positioned to partner with your publications and communications staffs to not just meet these lofty expectations, but to far exceed them.
Today’s association landscape forces executives to continually search for new revenue opportunities, and publications have become excellent sources of newfound revenue. Whether it is magazine or website advertising, webcast and eBook sponsorships or some other creative avenue, Penton Custom Media has a proven model to improve and integrate your communications AND generate revenue.
Your editors and their staff do a remarkable job of providing valuable content to your constituents. Yet, developing, creating and producing new communications that build revenue can be a daunting task. That’s where Penton Custom Media can help. We will work with your staff to develop and implement a strategy that accomplishes both objectives.
Penton Custom Media provides any and all of the following services:
- Publication strategy
- Editorial creation/management
- Advertising sales
- Graphic design
- Production
- Distribution
Integration of additional communications vehicles
Click here to find out what we can do for you