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Commentary on B2B Research Study
Posted: 10/11/2006
When examining the data further, it becomes clear that, in addition to custom publishing, Internet technologies are having a greater influence on buying. Three of the five other marketing approaches respondents said would have a greater influence on their buyers in the next five years are Internet-based (webcasts/webinars, search-engine marketing and web advertising). Small in-person events and...
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Building Better Brand Strategy
Posted: 10/11/2006
To maximize their effectiveness, all of the components of an integrated marketing plan should contain the same messaging that reinforces the company's brand. In other words, the whole is greater than the sum of its
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OSHA Best Practices for First Aid
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B2B Marketing Trends
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