http://associationpublisher.pentoncustommedia.com/ Penton Custom Media's Group Director Joe Pulizzi is a leading voice in he custom media community. Hear what Joe has to say about important custom communications issues and anything else he wants to get off his chest. en-us No Penton Custom Media's Group Director Joe Pulizzi is a leading voice in he custom media community. Hear what Joe has to say about important custom communications issues and anything else he wants to get off his chest. Penton Custom Media's Group Director Joe Pulizzi is a leading voice in he custom media community. Hear what Joe has to say about important custom communications issues and anything else he wants to get off his chest. penton.com feedback@penton.com penton.com Penton, Custom, Media When examining the data further, it becomes clear that, in addition to custom publishing, Internet technologies are having a greater influence on buying. Three of the five other marketing approaches respondents said would have a greater influence on their buyers in the next five years are Internet-based (webcasts/webinars, search-engine marketing and web advertising). Small in-person events and direct mail were the other two, and one could make a strong case that custom publishing is in fact a form of direct marketing - the most relevant form of direct marketing. webmaster@pentoncustommedia.com (Penton) Wed, 11 Oct 2006 10:38:00 -0500 no b2b research,b2b marketing,marketing,research penton.com 00:00:56 http://associationpublisher.pentoncustommedia.com/podcast/b2bwhitepaper56seconds.wav To maximize their effectiveness, all of the components of an integrated marketing plan should contain the same messaging that reinforces the company's brand. In other words, the whole is greater than the sum of its parts. webmaster@pentoncustommedia.com (Penton) Wed, 11 Oct 2006 10:39:00 -0500 no brand strategy,brand,brand value penton.com 00:00:47 http://associationpublisher.pentoncustommedia.com/podcast/brandvalue47seconds.wav